DJ Raiko
Ben Sharpa
Smokey The Chef
Photos by Apartment Studios for http://www.pioneerunit.com
Rattex - Streets / Music video shoot
Another weekend, another video shoot! This weekend Pioneer Unit shot a video for Streets by Rattex with our new partners in crime, Greenhouse Productions.
As the name suggests, Streets is about life on the streets of Rattex‘s hood, Khayelitsha. Don’t get it twisted though, this Nyambz-produced track is dedicated to everyone in every hood living the street life.
Rattex believes in representing the reality of life in South Africa and that’s why the people love him. Naturally we shot the video entirely on location on the streets of Khayelitsha. Check out some behind the scenes photos…
Day 1
Warming up
(Photo by Karl / Greenhouse Productions)
Garth at Greenhouse Productions had been wanting to do this shot for so long! Finally!! :)
Day 2
Site B
I’m not sure how this happened, I was busy taking photos with Rattex, when Garth and the crew told us to follow him. We walked to double storey shack in Site B which was a gym! Bonga, who runs Sopumelela Gym, kindly agreed to show off his boxing skills for the video.
Rattex in the doorway of the gym in Kayelitsha
The writing scene
The shoot ended with a bit of dancing, and as always the crowd gathered, and took part :)
It’s a wrap
A big mega thank you to Greenhouse Productions for an amazing shoot (again) and stunning visuals (as always!).
Camagu Video Shoot - Driemanskap
A few weeks ago we watched the video for Rocaflow by our friends Ill Skillz. The quality of the cinematography, art direction and editing blew us away so we tracked down the people responsible, Greenhouse Productions. After an initial meeting we decided that we had to work with them on the video for Driemanskap’s first single, Camagu.
Camagu is about the importance of respecting your traditions, your culture and your elders, even if you are a young, urban hip hop head. Driemanskap wanted to shoot in a rural setting and the Director, Garth, happened to know a perfect location on a farm in Khayelitsha.
The shoot started at sunrise and went on until midnight. Despite the long hours, everyone gave 100% and judging by the footage we have seen so far, this video is going to set incredibly high standards for us and the rest of the SA hip hop industry to follow.
A massive thank you to everyone at Greenhouse Productions (Garth, Niklas, Christian, Karl, Tami, Bert and Adrian). Also, huge thanks to Sivu and Kanyi for styling, the dancers, the extras (Dre, Bizzah, Siya, Kanyi, Lulama) and everyone else who came through to support - we really couldn’t do this without you!
Check out some behind the scenes photos of the shoot courtesy of Anne-Sophie Leens…
Garth directing (click for larger image).
The shed scene (click for larger image).
El Nino at sunrise (click for larger image).
Driemanskap bringing energy like only they can (click for larger image).
Redondo in the bushes (click for larger image).
Siya and Sivu work on Dla (click for larger image).
Redondo in the frame (click for larger image).
Dancers at sunset (click for larger image).
The final shot of the day (click for larger image).
Check out the full set of photos (62) on Flickr
That’s how we rrrrrrrrrrrroll!!
Apartment / Latest
Since coming back from Amsterdam, Damian has been busy designing amazing interfaces for a website, gadget (widget) and application for a financial company.
I shot 2 new music videos for Ben Sharpa:
The first music video, Calling It Quits is out July 31st. Expect the design of the album cover coming to life. It will be followed by Check The Evidence, a grimey and dark video, out early September. Both tracks are off his album B. Sharpa. Check out Ben Sharpa on last.fm.
We’re also starting pre-production for Driemanskap‘s upcoming music video Camagu from their new albbum Igqabhukil’ Inyongo. For this video, we’re joining force with Garth, an amazing cinematographer. Check out Driemanskap on last.fm.
Watch Snakes and Fakes, Driemanskap’s latest music video:
We shot a PR portrait for Hardy McQueen, Hit Entertainment, who is Pioneer Unit’s artist manager and booking agent.
We also shot a PR portrait for DJ Raiko, the official Pioneer Unit DJ!
Lastly, we’re travelling to Réunion Island, to document Ben Sharpa and Raiko‘s week long stay and performances at the yearly music festival Bato Fou. Ben Sharpa will be performing the 19th of June with DJ Raiko / Bato Fou on MySpace
Follow our travels on Dopplr :)
Flickr Fav
My favourites photos from other Flickr members.
Full set here/
Driemanskap - Album artwork
We’re very proud to announce that we’ve just completed photography and artwork for Driemanskap first album “Igqabhukil’ Inyongo”. It is their first album, released on http://www.pioneerunit.com/.
We conceptualised, styled, shot, graded and design the album cover. One of the meanings of the album title is “the gallbladder bursting” or “it has begun”.
The album is currently in production and will be released nationwide 11 May 2009. Driemanskap will be performing 2 “unofficial” launch parties to celebrate their new album:
- 21 April at Distrix Café in Cape Town
- 27 April at Back to the City in Newtown, Johannesburg.
Be sure to be there to catch their brand new material!
Click any image to view large version or see the complete set on Flickr
Check out Driemanskap bio or their MySpace page or their music video for their promo track Snakes and Fakes
Rattex Featured in Haute Couture Photo Shoot
Our sister company and renowned Amsterdam-based fashion photographers, Petrovsky & Ramone (P&R;) came to Cape Town earlier this week to shoot a variety of commercial projects. While they were down here, they also took the opportunity to do an haute couture (that’s ‘high fashion’ to you and me) photo shoot in Khayelitsha which featured your boy Rah as well as other members of the Pi-Unit, including myself.
P&R; brought their team which included Venus (stylist), Simone (model) a make-up artist and an assistant - and a car-load of clothes. It was one of the hottest days we’ve had in Cape Town in a while, with temperatures reaching 36C. Despite the conditions Simone somehow managed not to pass out despite being heavily made-up, often wearing many layers of clothing and having ‘mud’ and newspaper stuck to her hair.
We helped P&R; find five locations to shoot. Everywhere we stopped, crowds of people gathered round to stare (and often laugh) in amazement. After seeing Simone one young boy asked, “Is it a girl?”, wondering whether she was real or a mannequin.
Venus (the stylist) said that she was inspired by the way women in Khayelitsha put their clothes together. She wanted to mirror that in a couture way with her styling of Simone. P&R; asked some of these ladies to appear in the photos, which they were happy to do despite being a little embarrassed by all the attention.
We all had a great day and the photographs look amazing. Check out some behind the scenes photos…
Check out the full set of photos (107) on Flickr
(Click to enlarge)
That’s how we rrrrrrrrrrrroll!!
Hipe Portrait
Apartment portrait of new Pioneer Unit signing, Hipe.
#merightnow
Here’s the deal:
1. Sit down
2. TAKE A PICTURE OF YOURSELF RIGHT NOW. Don’t primp, just snap one!
3. Upload it
4. Tag 5 people to do the same
5. Hashtag it #merightnow on Twitter
I tag:
1. Dplanet — www.flickr.com/photos/dplanet @Dplanet
2. MyBrandedLife— www.mybrandedlife.com @MyBrandedLifeTM
3. MsPants — www.flickr.com/photos/taraethers/ @MsPants
4. LucasGo — www.twitter.com/LucasGo @LucasGo - See his photo here
5. Uno de Waal — www.twitter.com/unodewaal @Unodewaal - See his photo
In response to flickr.com/photos/maluka/3290314766/#preview
Screenshot of my “friends” photo page on Flickr a little later :)
El Nino / Portraits
El Nino, Driemanskap
10 January 2009
(Note: These are temp edits, final edits when I get my laptop back).
Rattex in Hype magazine
(click to enlarge and read the article)
Awesome interview of Rattex in Hype mag this month, photo courtesy of Apartment :)
Pioneer Unit photoshoot tomorrow
(Planetary Assault album cover photoshoot)
Before heading up to Jozi for the next phase of user interface design and information architecture, I’m shooting a few portraits for Pioneer Unit tomorrow.
Expect photos of Dplanet, Jaak, Raiko and Smokey the Chef soon :)
die antwoord
Super cool photos for Max Normal’s new project: Die Antwoord
Oh yeah, there is music too,,
From speakerbox:
Be the first to hear die antwoord carve up some ludicrous lyrical landscapes with their rap rave megamix debut $o$.
Listen / Download now!
- Doos Dronk
- Wat Pomp
Classic, banging, awesome goodness! Respect,,
PS: Anybody knows who shot this?
Driemanskap, portrait
(Click to enlarge)
(Click to enlarge)
Driemanskap, January 2009
Driemanskap recently signed to Pioneer Unit. Apartment Studios were commissioned to shoot new portraits for them. Updating serie as photos are ready, check back for more.
The Sharpaganda Theory: Lesson 1 - Vinyl 12” - Out TODAY!!
The Sharpaganda Theory: Lesson 1 12” vinyl is shipping worldwide today!
Own a piece of hip hop history with this limited edition 12” vinyl. With production by Milanese, Dplanet and DJ Sibot, beautiful photography and artwork by Apartment Studios and the sickest lyrical delivery on this, or any other planet, even if you don’t own a record player you need to cop this!
Visit the Jarring Effects Sharpaganda website to order you copy today!!
That’s how we rrrrrrrroll!!
The Sharpaganda Theory: Lesson 1 - Vinyl 12” - Out 17th November!
The beautiful Ben Sharpa 12” vinyl, The Sharpaganda Theory: Lesson 1 is coming out on 17th November! This limited edition 6-track EP, which is being released by French label Jarring Effects, includes an instrumental of Off the Rails and an acappella of Hegemony. The fantastic cover photography and artwork is by our very own Anne-Sophie.
For our French-speaking friends…
Figure incontournable du Hip Hop Sud-Africain, Ben Sharpa ne vous est pas inconnu si vous avez suivi l’ouverture amorcée par Jarring Effects vers l’Afrique du Sud (Sibot, Playdoe, Fuck’N’Rad…). Déjà présent sur le coffret Cape Town Beats sorti en 2007, le titre Into The Black a vite fait parler de lui, acclamé par bon nombre de radios indépendantes (France, Canada, UK, Allemagne, Hollande, Belgique). Il est également remarqué par l’animatrice de la BBC1, Mary Anne Hobbs, bénéficiant alors d’une visibilité inespérée sur les ondes Anglo-Saxonnes.
Sur ce brillant premier maxi composé de quatre titres, une instru et une acappella, Ben s’est entouré de producteurs renommés tels que l’anglais Milanese (Warp / Planet Mu) ainsi que les sud-africains Sibot (Playdoe, Real Estate Agents / Jarring Effects) et Dplanet (Pioneer Unit). Un terrain de jeu accidenté qui colle à merveille à l’univers et au flow de ce rappeur surdoué. Le chaînon manquant entre Hip Hop US et Grime UK.
Précommande exclusive en vinyl 12” et numérique sur cd1d dans les jours à venir.
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What that basically says is that the 12” is dope and you can pre-order it at cd1d.
That’s how we rrrrrrrrroll!!
Eleanor Hardwick
http://flickr.com/photos/lenaah/2825743938/
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http://flickr.com/photos/lenaah/2426444638/
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Eleanor was born in 1993.
Via We Make It Good
New B. Sharpa T-Shirts in Stock!!
We just got the new B. Sharpa t-shirts back from the printer and they’re looking fresh!
The design is based on the 12” label on the B. Sharpa vinyl (we even included the copyright text for added authenticity!). The t-shirts are white with black and metallic silver print. There’s a black PU shield on the sleeve too.
We’ve also got new stock of the classic PU Shield Logo t-shirts. We’ve changed the design slightly to include a metallic silver star on each sleeve instead of the logo. The last batch sold out very quickly so order today!
Contact us to get yours.
(click for larger image).
(click for larger image).
(click for larger image).
That’s how we rrrrrrrroll!!
B. Sharpa / Bread and Butter drop TODAY!
The time has finally come!! B. Sharpa by Ben Sharpa and Bread and Butter by Rattex drop today!
We believe that these are two of the most important albums in South African hip hop history and we’re really excited to finally get them out.
- Read the B. Sharpa press release here
- Read the Bread and Butter press release here
Both albums are should be available in Look & Listen and Musica across South Africa. If you don’t see the albums on the shelf, ask at the counter. If they don’t have them in stock, demand that they order them! Don’t take no for an answer!
Where to Buy:
- Look & Listen (across SA)
- Musica (across SA)
- Ozmic’s Ritual Store, Nr. Carfax, Newtown, Johannesburg
- Mabu Vinyl, Rheede St., Cape Town. (021) 423 7635
- Shelflife, 119 Loop St., Cape Town. (021) 422 3931
- Hi-Five, 34 Kloof St., 5 Mooikloof Centre, Cape Town. (021) 422 5455/6
- African Music Store, 134 Long St., Cape Town. (021) 426 0857
If you want to make real cash selling Pioneer Unit music in your hood, join our street team today! Click here to read more.
If you’re in Joburg on the 29th October, make sure you come through to the joint album launch party. Check out the Facebook event page here.
Check out Ben Sharpa on Myspace
That’s how we rrrrrrrroll!!
Rattex in One Small Seed (new look!) / Sept 2008
The new One Small Seed is out, and it is looking SO HOT! New larger format, new design, awesome content,, congratulations to the team!
Check out on pg. 18 a really nice article about Rattex and his upcoming album ‘Bread and Butter’, in the shops October 15th. Apartment Studios was commissioned to shoot Rattex for this article. Here is the results of our night time meanders..
Get your copy now!
Enjoy :)
www.onesmallseed.com
www.pioneerunit.com
www.apartmentstudios.net
Ben Sharpa - B. Sharpa
Ben Sharpa’s album cover by Apartment (Art direction, photography & design)
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It’s time to B. Sharpa!!
Once in a while an artist comes along with the vision and ability to turn a genre on its head whilst taking it back to its roots. Ben Sharpa has achieved this with his debut solo offering, B. Sharpa, an iconic album that pays homage to the best socially conscious lyrical traditions of hip hop whilst innovating a completely fresh sound that Sharpa himself calls ‘robot army music’…
Read more
Download the B Sharpa Press Kit (510k)
Tracklisting here
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Hegemony video
5ive Fingers video
Hegemony live in Cape Town
Off the Rails live in Cape Town
B to the E live in Cape Town
Ben Sharpa on Myspace
Ben Sharpa on Facebook
Join the Pioneer Unit Facebook group
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Note to media: For more information, artist biogs, press photos, audio samples and other press opportunities, please contact Damian at Pioneer Unit.
E-mail: pioneerunit [at] gmail [dot] com
Call: +27 (83) 658 8921.
For distribution enquiries, please contact Soul Candi:
E-mail: leyton [at] soulcandidistribution [dot] co [dot] za.
Call: +27 (0)11 880 5662.
Rattex - Bread and Butter
Rattex’s album cover by Apartment (Art direction, photography & design). Additional post-prod by Stéphane Giner
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It’s time for the son of the ghetto to light up the nation!!
Rattex fulfills the promise so much South African hip hop has failed to deliver by serving up one of the tightest, most complete and relevant albums of its genre ever released on the continent. Rattex, or Rah to his friends and fans, brings his own unique variety of deadly lyrical poison to the South African hip hop game with his debut solo album, Bread and Butter.
Read more
Download the Bread and Butter Press Kit (433k)
Track listing
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Bread and Butter video
Rattex on Myspace
Rattex on Facebook
Join the Pioneer Unit Facebook group
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Note to media: For more information, artist biogs, press photos, audio samples and other press opportunities, please contact Damian at Pioneer Unit.
E-mail: pioneerunit [at] gmail [dot] com
Call: +27 (83) 658 8921.
For distribution enquiries, please contact Soul Candi:
E-mail: leyton [at] soulcandidistribution [dot] co [dot] za.
Call: +27 (0)11 880 5662.
Petrovsky & Ramone in LA
Fashion photographers Petrovsky & Ramone come to La.
xoxo
LOVE P&R
Saturday rehearsal session with The Realist
Shot by Apartment at The Realist’s rehearsal session in preparation for their upcoming performance at Earth Dance this Saturday 13 September.
Alainite from Enmity
Kid Clever and Sinister Dexter
TOB
Click to enlarge
Photography by Ferklint
Love Ferklint‘s photographic work :)
Fuente
Escuadron 201
Chapuletpec
Lenguas Romances
(Click to enlarge)
Rattex / Studio portrait by AAVA
Rattex / Press shot
(Click to enlarge)
The Realist in One Small Seed
There’s a nice feature on The Realist in the latest issue of One Small Seed.
“The Realist deals in bruising combustible beats, caustic rhymes and moments of jarring beauty.”
Couldn’t have said it better myself!
Go and buy One Small Seed, it’s definitely one of SA’s best publications.
Click to enlarge
Click to enlarge
Photos by Apartment :)
The coolest party in Amsterdam: Zwarte Lola
Zwarte Lola was the first black woman who was a prostitute in the Amsterdam Red Light District years ago…right now she lives in Suriname. Her “office” was Stoofsteeg nº 6.
Friday the 18th of July we threw her a house-shaking party! Lola loves you all!
Hosted by the coolest of the cool Petrovsky & Ramone
Check out all the photos (and credits) from the party here!!!
(Not safe for work environment…)
Lola’s Pola’s by Mr. Mr. Olso Hilton
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July trip in Euroland
We’re currently visiting our Amsterdam offices (in the Red Light District!) and enjoying a bit of a break.
Check out the photos of our trip on Flickr
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The Realist / Live performance photos
Kid Klever
Sinister Dexter
TOB / The Realist / Dplanet backstage
- Photos by AAVA.
- The Realist
- Pioneer Unit
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7784 mixtape by Rattex
We’re proud to show off our amended design for Rattex‘s 7784 mixtape cover!
At the first release we thought that having a front cover for a mixtape would be enough but we decided we’d like to share more of Rattex’s goodness. So we’ve made the cover double sided, and we’re rather pleased with the results!
Thanks to Digital Bureau for an awesome printing job and quick turnaround!
(click to enlarge)
• Order your copy now!
• Become a fan of Rattex on Facebook
• Rattex on myspace
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New Rattex photo
New Rattex photo by Apartment, for the back cover of his new mixtape 7784.
Order yours now!
(click to enlarge)
PS: Don’t forget to check out Pioneer Unit for Rattex’s new remixes, free to download!
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yosigo!!!
Super nice photography by yosigo!!! on flickr:
yum yum,,
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Rattex - Portrait
Whilst shooting the cover for Rattex’s Mixtape cover, we had a bit of fun and tried some extra shots and poses. Here is my absolute favourite photo of Rattex, from the mixtape shoot. Enjoy! :)
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New 7784 mixtape cover for Rattex
Click to enlarge
Pioneer Unit commissioned Apartment to shoot and design Rattex’s much-anticipated 10-track mixtape, 7784,
It is ready to hit the streets and it’s pure kasi FIRE!!
Only R30 (+ postage)
so order your copy today!!
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The Realist press photos, shot by Apartment
Well, to round off a week of photography at Apartment we’re happy to present the press photos for The Realist. Read on for their bio and download free their new track Decay in Daisies.
The photos were shot outside the military base in Tamboerskloof. Sinister and Kid had been there before and we all loved the wall and the grimey but beautiful and cinematic feel of the place, perfect for The Realist.
On one of the shot we were joined by Ben Sharpa who features on 5 and half steps, another master production by The Realist.
Don’t forget to click on the photos to enlarge.
Click to enlarge
The Realist is here to tell it like it is. They are the political party that doesn’t want your vote. They are the religion that doesn’t want you kneeling at their altar. They are the uncomfortable truth that you don’t want to hear.
Taking no prisoners in their war of attrition against the superficiality and moral hypocrisy of polite society and popular culture, The Realist stay true to their name.
Part hip-hop crew, part rock group, The Realist is producer, The Triplet of Bellville (TO, and rappers Kid Clever and Sinister Dexter.
Wearing their anger and disgust like a badge of honour, The Realist defy genres with their bone-crushing fusion of glitch-hop and electronica. With the power of an apocalyptic opera, their sound is characterised by heavy electronic bass lines underpinning orchestral soundscapes layered with powerful lyrics and tortured death metal vocals.
Click to enlarge
TOB (Triplet of Bellville)
With influences ranging from Chopin, Grieg and Rachmaninov to Richard Devine, Amon Tobin and Autechre, TOB is the musical force behind The Realist. Always striving to push boundaries, TOB gives life, depth and emotion to his music by incorporating live instrumentation and vocalists.
TOB always seeks to evoke extreme emotions with his music. His background as a sound engineer ensures that The Realist’s sound is as technically pure as it is emotionally charged.
Sinister Dexter
Sinister Dexter‘s name is derived from the Latin words meaning ‘left’ and ‘right’ respectively. The classical roots of these words also imply ‘evil’ and ‘good’.
The theologian of the crew, Sinister Dexter seeks to explore the religious morality and blinkered conformity he experienced growing up in the Cape hinterland.
Labeled the dirty white rap machine gun, Sinister Dexter is the byproduct of modern society, a reflection of what the world has become. Unafraid to tackle taboos or speak his mind, you may wish to bury your head in the sand or look the other way, but Sinister Dexter will always be right there to remind you that life isn’t all blues skies and pretty flowers.
Kid Clever
Originally hailing from Kimberley, *Kid Clever, the self-proclaimed, ‘short sht with the biggest mouth in the business’, is a ticking time bomb waiting to explode.
Always willing to put his life on the line to make a point, Kid Clever applies his razor-sharp street smarts to social ills of all kinds.
The vicious attack dog of the crew, Kid will battle anything that moves. With his ‘never say die’ attitude, even if you could outwit this Clever Kid, you’d never manage to silence him.
Click to enlarge
Download The Realist goodie pack now!
The Realist on myspace
The Realist on Facebook
Ben Sharpa & Dplanet by Apartment
Ben Sharpa, emcee
Dplanet, producer and Pioneer Unit CEO
Photo by Apartment
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Download The Realist new track + goodie pack
Happy Friday to me :)
I just downloaded the latest track by The Realist,, big epic beat, feels like a dark movie soundtrack, loving it!
Because they’re really nice caring lovely people, they’ve also included some photos and lyrics to the download,, nice collector item.
Download The Realist goodie pack now!
The Realist on myspace
The Realist on Facebook
PS: Finishing touching up some press photo for The Realist, it’s look lush and tight, can’t wait to post them :)
Download “Love Hip Hop” by Rattex
Rattex in action, recording in the Pioneer Unit studios. Photo by Damian Stephens, click to enlarge
We’ve got another Spaza banger for you to download for FREE!
Rattex is on fire at right now,,, everything he touches turns to gold. Check out Love Hip Hop, a track dedicated to the one he loves - Hip Hop!
Love Hip Hop - Rattex - MP3 - (4.1Mb)
Love Hip Hop - Rattex - ZIP - (4.1Mb)
That’s how we rrrrrrrroll!!
- .
We shot a new Press Photo for Ben Sharpa
(Click to view full size)
Apartment shot a new press photo for Ben Sharpa, to be added to his Sharpaganda campaign.
Catch him this summer in Europe, performing with Milanese:
• 6 June, Rotterdam
• 19 July, Extrema Festival
More info on www.myspace.com/milanese1
To be continued….
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From the Apartment photographic archives / Spaza
Spaza shop / (Click to enlarge)
This photo was taken when Fred did a shoot in Khayelitsha for Spaza artist Middle Finga‘s EP cover - more photos here.
Pioneer Unit is working with another Spaza artist, Rattex:
“Rattex is now at the forefront of the new school of proudly South African rappers who understand that Hip Hop, more than any other musical art form, is about addressing important issues and representing where you’re from. It is therefore not suprising that Rattex is one of the pioneers of the ‘Spaza’ movement, where lyrics are performed in a combination of isiXhosa, English and Cape Flats slang.
(Click to enlarge)
Rattex has always been a true Cape Flats soldier, representing Khultcha (Khayelitsha) wherever he performs.”
Like at Mzoli’s a couple of weeks ago for the launch of Battle of Gugulethu Volume 2,,, check out the photos here,, the crowd went mad listening to his new tracks!!
(Click to enlarge)
Can’t wait to go back.
This time I’ll try chicken feet and maybe a smiley (if I’m a bit tipsy!!)
More about Spaza
Wikipedia: Spaza shop is an informal business in South Africa usually run from home. They serve as convenience shops and sell everyday small household items. These shops grew as a result of sprawling townships that made travel to formal shopping places more difficult or expensive. They have also served the purpose of supplementing household incomes of the owners.
We’re shooting The Realist!
Next week we’ll be shooting The Realist for their press kit,, Should be as epic as their sound,,
Check them out on:
- Pioneer Unit / The Realist
- The Realist myspace page, where they have a couple of HOT tracks available.
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We shot Nikola Tosic
and it was damn cool and funny!
When I first met Nikola Tosic, he was quite chunky and wearing bright loud designer shirts. Two years ago, he came back to Cape Town with no body fat whatsoever,, obviously we asked about what brought on the change and he replied: “Triathlon!”
Since then he’s been addicted, running blogs for the discipline, training programmes and taking part in competitions.
So he asked us to take a few shots for a new magazine called Endorphinum.
For full article and full size photos, check out Endorphinum - the article starting page 140.
Photos by Anne-Sophie, layout, concept and copy by Nikola.
If you have a mo, check out his others sites:
Nekada
Educational Sticker
Personality Stereotypes
Newslose
Meet in a nice restaurant
and more…
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Sleeveface rocks!
So simple, so sleek, I heart Sleeveface!
one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion
Sleeveface on Flickr | Sleeveface on Facebook
Sleeveface rocks!
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Behind the Scenes at the Ben Sharpa EP Cover Shoot
After a busy week of recording with Ben Sharpa, we just about had time to shoot the cover for his forthcoming EP which will be released in Europe to promote his tour in June.
The concept of the EP cover is that Ben is under surveillance by secretive forces for his anti-establishment views. We created a fictitious journey for him that started in the centre of Cape Town and ended up at the airport, shooting him covertly from various hiding places.
Anne-Sophie directed the shoot and took the photos. She got some great shots so expect another amazing cover!
Here are some snaps from behind the scenes…
The car park shot (click for larger image).
Anne-Sophie shoots Ben (click for larger image).
Watching Ben in the car park (click for larger image).
Posing in the car park (click for larger image).
Watching (click for larger image).
Watching Ben at the airport (click for larger image).
Chilling during the shoot (click for larger image).
New Pioneer Unit posters out
WoOooo,, just got our beautifully printed promo posters for Pioneer Unit tees.
The posters will be up in SHELFLIFE, SA’s premier graffiti supply, streetwear and sneaker store who will be stocking our hot Pioneer Unit tees during the festive season.
PS: Thanks to Digital Bureau for such great prints at low price and quick turnaround, Mitch, you are a star!
Petrovsky & Ramone on TV :)
Our glam photographic friends in Amsterdam, Petrovsky & Ramone, were recently interviewed on rtl.net about their outstanding photographic work.
Check out the interview here by clicking on Petrovsky & Ramone.
Ben Sharpa in Cosmo
Ben Sharpa in Cosmo magazine? Yeah, you read it right - the one and only Ben Sharpa aka Oh Kaptin My Kaptin is elevating South African Hip Hop to new heights (and his solo album ain’t even out yet!).
Support local Hip Hop and go and buy yourself a copy of the December 2007 issue of Cosmopolitan magazine. Our very own Ben Sharpa is featured in a piece called SA Stars Going Global. It’s on page 49 of the Cosmo Rocks section. There’s a nice photo of Rhianna on the cover, you can’t miss it
Rhianna on the cover (click for larger image).
SA Stars Going Global (click for larger image).
Sound Ambassadors (click for larger image). Photo by Apartment Studios.
Article text (click for larger image).
Going global. That’s how we rrrrrrrrrroll!!
New music related ZA sites
Ben Sharpa @ the Hype Live Sessions / Guguletu
Join the Pioneer Unit Facebook group for all the latest news!
New Dirty Skirts site by Hello Computer.
Hot band from Cape Town. Good combo of “electro” and usual rock sounds,, makes you feel like a glamorous model when you listen to it! ;) Can’t wait to get the CD and go on a road trip!
Join the Dirty Skirts Facebook group here
New video!
The Dirty Skirts | Homewrecker | Directed by Christoff Vermeulen from Tokyo.
Music photography by Jarrad Nelson
Petrovsky&Ramone, Dutch photographer
Petrovsky&Ramone, represented by Eric Elenbaasare producing incredible photograhic work and are travelling the world doing it! Their approach to fashion shoots is quirky, fresh, off the wall and very representative of this duo’s way of life.
Pioneer Unit T-Shirts promo
From the Pioneer Unit site:
"A couple of weeks ago Anne-Sophie from Apartment Applied Visual Arts took to the streets of Cape Town to shoot <a href="http://www.archetypesmusic.com">Archetypes</a> for the <a href="http://www.pioneerunit.com">Pioneer Unit</a> Street Life campaign. The campaign will promote the new range of <a href="http://www.pioneerunit.com">Pioneer Unit</a> t-shirts and will be used online and in the form of postcards.
We’re really happy with the results. Check it out…"
![Pioneer Unit T-Shirt Promo [Wall]](http://farm3.static.flickr.com/2026/1733932624_ab9fa2389d.jpg)
[Wall]
![Pioneer Unit T-Shirt Promo [Sky]](http://farm3.static.flickr.com/2057/1733930870_f8aca5360e.jpg)
[Sky]
![Pioneer Unit T-Shirt Promo [Robots]](http://farm3.static.flickr.com/2212/1733929532_680bc12e80.jpg)
[Robots]
![Pioneer Unit T-Shirt Promo [Massage]](http://farm3.static.flickr.com/2146/1733924440_96e67339b2.jpg)
[Massage]
![Pioneer Unit T-Shirt Promo [Cadiz]](http://farm3.static.flickr.com/2223/1733069349_91f47a8b68.jpg)
[Cadiz]
![Pioneer Unit T-Shirt Promo [Archetypes]](http://farm3.static.flickr.com/2192/1733065475_2a725b1d7e.jpg)
[Archetypes]
[Pioneer Unit merchandise]
Order now online at the Pioneer Unit shop.
Check out Pioneer Unit for your local stockists.
We’ll also in Gugs this Sunday the 28th of October for the Hype Live Sessions,,
We’ll have T-Shirts and CDs in the boot, so holla at us! :)
PS: If you’d like a girl T-Shirt, please leave a comment to pre-order now!
(Don’t forget to include your name, contact, size and design, thanks!).
Big thanks to Archetypes!
Ben Sharpa at Glastonbury, the photos, the video!
Pioneer Unit’s artist Ben Sharpa completely killed it at the BBC Introducing stage at Glastonbury 2007.
He performed a 30 minutes set at the legendary festival where Bjork, Iggy Pop and Baby Shambles amongst many many others were performing.
Watch his set and check out his photos on the [BBC site]
(http://www.bbc.co.uk/glastonbury/2007/artists/bensharpa/ “Sharpa at Glastonbury 2007”)
Click on the camera icon to watch the set and get goosebumps!
Sharpa’s photo made it also on the Glastonbury on the BBC Flickr site. Check him and the rest of the mindblowing line up here!
Exciting stuff!
PS: Thanks Maryanne from BBC Radio 1! :)
