Just got back from 2 days in Joburg with NIKE, Trigger, Rattex from Pioneer Unit, Hardy from Hit Entertainment, Giuseppe from One Small Seed, Andrew from weareawesome and Uno from Between 10 and 5 to celebrate the launch of the NIKE IAM1 Journey / Cape Burg.
Rattex and I are featured in this project respectively as an emcee and a visual person.
You can read our interviews online:
- Rattex, including a track especially recorded for the project available to download here
- Myself, spo0ky)
Rattex and I collaborated to create a set of images to illustrate his track. Images to be published soon.
http://nikesportswear.com/
More about the project:
Credits
Creative Direction, Design and Writing: Roelof van Wyk, Gustav Greffrath
Interviews: Brendon Bosworth, Roger Young and Andrew Thompson (Mahala.co.za)
Photography: Warren van Rensburg (warrenvanrensburg.blogspot.com), Louis Vorster (www.louisvorster.com), Roelof Van Wyk, Gustav Greffrath, Xandrè Kriel
Content Manager: Stefan Naude (meatmania.blogspot.com)
Project Management: Jane Passmore
Nike South Africa: Kemi Benjamin, Sanele Xolo, Ed Collin
NIKE INTRODUCES THE WORLD TO CAPE/BURG
In 1987 when Tinker Hatfield famously cut a hole in the side of the Air Max 1 exposing Nike Air, he wasn’t to know that this small act would cause a global revolution. An icon of innovation, the Air Max 1 is the hardest working running shoe ever, having logged more miles than Alberto Salazaar and Mary-Decker-Slaney combined. Other shoes get a little intimidated because this shoe is a big deal. It craves pavements, cement and asphalt and will not be stopped.
30 years later, the Air Max 1 spirit lives on, as Nike re-crafts this iconic shoe in the form of the Air Maxim 1, taking a classic shoe and applying new technologies to create a revolution all over again.
Join our ten South African Revolutionaries as they carry the spirit of the Air Max 1 forward in their work and their life, and the lead the charge into Cape/Burg.
These artists, musicians and athletes make their marks on the tracks, walls and streets of Cape Town and Johannesburg.
Welcome to Cape/Burg, which portrays each of them as they run through city that inspires, energises and engages them.
From Siphiwe Tshabalala – professional football player, to Katleho Shoro – poet, Musa Nxumalo – photographer, and Kwani Experience – performing artists, each one depicts their style of running the city.
The exclusive Nike Cape/Burg book is available at selected outlets, and for more information on the revolutionaries and Nike Air Max, visit www.nikesportswear.com
About Tinker Hatfield:
Tinker Hatfield shook the running world to its core with his Air Max 1 design in 1987. It was a revolutionary shoe that made its mark on history then and is doing so yet again today. Hatfield was the first to introduce the concept of exposing the air cushioning in the shoe and thereby making history. The Air Max was a revolutionary shoe that has been updated with the latest technology while still remaining true to its original style and essence.
About the revolutionaries:
DJ Euphonik
Leading the new school of Beats-Per-Minutes (BPMs), this is the pied piper of the airwaves who spins tracks we love. You can follow him on air, preaching the gospel of dance to his radio show listeners, or on any given Saturday turning out tunes at events.
Dr Zulu
Dr Zulu would not know how to stitch you up or be able to write you a prescription, but he could hook you up with the latest stitches from Nike, in his 2nd floor, walk up, sneaker store, 36 steps are only the beginning to the journey for many sneaker-heads in Cape/Burg.
Katleho Shoro
Katleho Shoro speaks her outspoken and beautiful mind. Slam poetry is her one love in the world. Shooting from the hip, aiming straight for the heart, shooting to kill with her words is what she is all about.
Kwani Experience
Mix six of the most talented and spirited individuals into a tightly performing set, and tease and tingle your sound palette through a 5-star, 5 course music experience. African Folk, Contemporary African, Hip-Hop, Soul, Jazz, Experimental Jazz, Drum & Bass and Funk all combined to make up Kwani Experience.
Musa Nxumalo
Musa Nxumalo can channel various references and influences into his black-and-white, rock-and-roll inspired photography. This is a stereotype-busting, shooting-from-the-gut, this-is-my-life kinda man/image maker from Soweto.
Rattex
Rattex has risen from the dust to give voice to challenges of ikasi life. Spitting his rugged rhymes in a combination of languages, he raps from the heart, laying downs tracks that grab the South African reality by the neck.
Ruben Ramolefi
Ruben Ramolefi is a steeplechaser. Jumping hurdles and skipping water ditches over 3000 metres are only some of the challenges he has to face regularly. Not only is a Law degree in his immediate sight, but also medals at the next games.
Rasty
Meet an artist who is changing the world around him to inspire our lives, and the cityscape around us. One man, one can. One man who makes the difference between a meaningless squirt of colour on a concrete wall and a spray can painting that inspires the kids to take up the can.
Siphiwe Tshabalala
Siphiwe Tshabalala possesses something that makes him a national team player. Vision. He makes things happen on the field. Siphiwe is a player with good, close control and an eye for defense, splitting passes and a knack for timing his run down the left wing.
Spooky
Ms. Anne Sophie Leens aka Spooky makes pictures, photos, videos and illustrations. Be they documentary or fictional, on-the-fly or fly-on-the-wall they are for real. Real streets, buildings, people and places.
Download the book here
CAPE BURG on Nike Sporstwear website
In stores soon (free).
©Nike Inc. 2009
